IKEA'S RIVER CLEANING TOY
IKEA UK is delivering a fun, educational activity for the community as they unveil two large replicas of the "Smakryp bath boat" on the Thames. These boats will be used to clear rubbish from London's waterways over the coming weeks.
Ikea has invited people in the
Deptford Creek area of London to come by to operate these fun machines and join in the clean-up
effort, where the River Thames, like most other rivers is
awash with garbage that is hard to spot at first try.
CITIZEN FEB 27 2019 - Ikea has deposited large-scale versions of its popular bath toy, the Smakryp, in London’s River Thames, according to AdAge.
Once the new sculpture is made, Ikea will donate the Smakryp machines to the sustainability charity Hubbub, which will be able to clean up plastic in the river indefinitely, AdAge notes.
@IKEAUK is delivering a fun, educational activity for the community as they unveil two large replicas of the "Smakryp bath boat" on the Thames. These boats will be used to clear rubbish from London's waterways over the coming weeks. https://t.co/r9LF6n2YSwpic.twitter.com/S9mNz78D0H
ADAGE FEB 19 2019 - Any parent who has visited Ikea in recent years will be familiar with the retailer's plastic bath toy boat, the Smakryp. Now, the company has built two giant versions, which are currently floating on the Thames in London, clearing garbage from polluted water.
GOOD NEWS NETWORK EB 25 2019 - IKEA is continuing their efforts to clean up the planet by designing remote-controlled boats that can tidy up floating garbage in lakes and rivers.
Earlier this month, two of the boats were deployed into Deptford Creek in southeast London as a means of tidying up the river and celebrating the opening of IKEA’s newest branch in Greenwich.
The furniture store partnered with Creekside Education Trust to raise public awareness for water pollution by inviting pedestrians and school kids to pilot the boats up and down the creek for an entire week.
BATH TOY: It’s unknown whether the company will expand this effort to other locations or make the plastic-cleaning machine commercially available. In recent years, growing awareness of the scale of plastic pollution has spurred people around the world to engage in plastic clean-up efforts and the Smakryp machines could prove to be a useful tool.
The new plastic-cleaning initiative coincides with efforts being made throughout the
Kingdom. The government has vowed to restrict single-use plastics, supermarkets and other stores have gotten rid of plastic bags, and scientists are researching plastic alternatives.
The strength and power of a particularly adorable tub toy has been known for eons. Epic ballads have been sung in their name (thank you, Ernie). But now Ikea has taken its Smakryp tub toy and created a giant, remote-controlled robot version that will help clean up trash in the River Thames in London.
It’s not the first time Ikea has used its products to raise awareness for an issue. In 2014 in Singapore, the retailer used its store showrooms to promote stray dog adoption.
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